Case Study: Consistency on the Farm

Courtney Garmhaus
Feb 7
1 min read

The Problem: A university ran the state's 4-H competitions but needed updated, consistent materials after decades of piecemeal updates.

The Goal: Create a simple, comprehensive “Fair Book” encompassing all competition details.

The Solution: Designed a user-friendly book with clear rules, categories, and print-ready formatting for staff and participants.

The Result: The first season using the new book saw 2.4x more entries, with overwhelmingly positive feedback from staff, parents, and members.

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